Growth Through Customization
The Platform concept was launched by Saint Gobain (SG), Europe’s leading manufacturer and distributor of building materials, in 1998. It has since then become the fastest growing business within SG’s €20 Billion-Distribution Division with a network of more than 70 stores in 10 European and South American markets.

This rapid expansion stems from Platform’s ability to constantly adapt to the demands of new countries and new regions.

Strengthening a Winning Partnership
After 3 decades of successful partnership in the field of insulation manufacturing (with KIMMCO Kuwait, RIL India and Izocam Turkey), Alghanim Industries (AI) and SG decided to enlarge this collaboration by developing the Platform concept in the GCC.

The first Franchise Agreement in the history of Platform was signed between AI and SG in May 2006. This venture will leverage SG’s strong expertise in the distribution of building materials and AI in-depth understanding of local retail markets.

With its aggressive target of opening a pilot store in Kuwait by October 2007 and a large network of stores in other GCC countries, AI aims at positioning Platform as the region’s preferred supplier to construction professionals and home builders.